Morton RobinsonEach April Fool’s Day, businesses use their creative freedom to play light-hearted pranks on their audience. When done well, it aligns with your audience and has the potential to go viral, but it’s easy to get it wrong and damage your reputation.
Morton RobinsonBrand Awareness is about being recognisable, memorable and trusted. If your prospects and customers know who you are and agree with what you stand for, there is an increased chance they will buy from you.
Morton RobinsonImagine spending your marketing budget on a campaign you think will work, only to realise later that a small tweak could have doubled your conversions. That's where A/B testing comes in.
Morton RobinsonHow many times have you had to cut your marketing budget to save money? Without knowing what a customer is worth and the requirement to get them, cutting your budget could be costing you a lot of money!