7 Keys to a Successful April Fool's Joke

7 Keys to a Successful April Fool's Joke

7 Keys to a Successful April Fool's JokeMorton Robinson
Published on: 01/04/2025

Each April Fool’s Day, businesses use their creative freedom to play light-hearted pranks on their audience. When done well, it aligns with your audience and has the potential to go viral, but it’s easy to get it wrong and damage your reputation.

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How to build Brand Awareness

How to build Brand Awareness

How to build Brand AwarenessMorton Robinson
Published on: 25/03/2025

Brand Awareness is about being recognisable, memorable and trusted. If your prospects and customers know who you are and agree with what you stand for, there is an increased chance they will buy from you.

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A/B Testing: What It Is & How You Should Use It

A/B Testing: What It Is & How You Should Use It

A/B Testing: What It Is & How You Should Use ItMorton Robinson
Published on: 18/03/2025

Imagine spending your marketing budget on a campaign you think will work, only to realise later that a small tweak could have doubled your conversions. That's where A/B testing comes in.

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The two numbers your business needs to know!

The two numbers your business needs to know!

The two numbers your business needs to know!Morton Robinson
Published on: 14/03/2025

How many times have you had to cut your marketing budget to save money? Without knowing what a customer is worth and the requirement to get them, cutting your budget could be costing you a lot of money!

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