The term customer advocacy should make your ears perk up. Customer Advocates can become your dealership’s strongest sales team.
A happy customer is likely to inform their friends about their experience and you’re hoping that when the time comes for the friend to purchase a car, they remember the conversation and visit you!.
A simple Referral Voucher provides a tangible reminder to call you when they next buy a car or need a service. Your customer is seen to be helping their friend and both can benefit from a reward in their pocket, in the form of cash or a case of wine.
Take a look at examples below, which can be created for a few pence each and help generate a large return on their investment.