7 Keys to a Successful April Fool's Joke

7 Keys to a Successful April Fool's Joke

7 Keys to a Successful April Fool's JokeMorton Robinson
Published on: 01/04/2025

Each April Fool’s Day, businesses use their creative freedom to play light-hearted pranks on their audience. When done well, it aligns with your audience and has the potential to go viral, but it’s easy to get it wrong and damage your reputation.

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A/B Testing: What It Is & How You Should Use It

A/B Testing: What It Is & How You Should Use It

A/B Testing: What It Is & How You Should Use ItMorton Robinson
Published on: 18/03/2025

Imagine spending your marketing budget on a campaign you think will work, only to realise later that a small tweak could have doubled your conversions. That's where A/B testing comes in.

Fuel for Thought
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