10 Things Your Landing Page Must Have

10 Things Your Landing Page Must Have

April 15, 20251 min read

10 Things Your Landing Page Must Have

Don’t send prospects or leads to generic webpages!

Everything must align to the result are you trying to achieve. That means the landing page must be relevant to the advert that brought them there and you must only focus on one specific outcome:

Get visitors to either:

  • Call or message you

  • Buy something

  • Leave their contact details.

That doesn’t just happen by magic though. A bad landing page can easily lose a prospect that really needs what you do, which is criminal.

To avoid this disappointment for both of you, follow our guide to the ’10 Things Your Landing Page Must Have’ above the fold.

  1. Your Logo

  2. Your Phone Number

  3. A Relevant Headline

  4. A Compelling Sub Headline

  5. A Short Paragraph

  6. A Call to Action Link

  7. Summary Ticks

  8. Positioning That Trusts

  9. A Call to Action Button

  10. Hero Image or preferably a video.

Web design isn’t simply following a template or making the page look nice, it must be designed to fit the outcome it’s designed to achieve.

If you want our help with producing your website and following the above guidelines. Get in touch - we'd love to help!

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