How is AI Changing Marketing?

AI isn’t just a buzzword anymore; it’s becoming an essential tool in every marketer’s strategy.

From automation to personalisation, AI is streamlining the way we work, saving you time and money, but is it delivering you better results?

1. Personalisation at Scale

Depending on your brand, customers can expect a tailored experience and AI makes that possible without lifting a finger (well, almost).

AI customer data analysis allows you to recommend products, personalise emails and create dynamic web content based on behaviour.

The result; a more relevant experience and higher conversion rates.

2. Smarter Customer Insights

You don’t need to guess anymore. You can dig deeper into user behaviour, spotting patterns, segmenting audiences and even predicting future actions.

The result; you can find out who is most likely to buy, when they’ll be ready and what message they need to hear. That means sharper targeting so less spend wastage.

3. Content Creation & Automation

The most common use of AI is content creation. Whether it’s for a blog, email, subject line or even your content schedule, AI is a game-changer.

The result; honestly…you blend into the background with bland information unless you add a high level of detail to your prompt AND work on the resulting copy. So done properly, it’s a time saver, not a to-do list saver.

4. Chatbots

Whether you love or hate the little windows that pop up in the bottom corner, they are part of our online lives.

As your 24-hour Customer Service Team, the more time you spend on their development, the better they are at providing your customer with a response better than “someone will contact you”.

The result; valuable information feedback to your prospects and customers at a time that suits them.

5. Ethics, Trust & Human Touch

As AI grows, so do questions around trust, data privacy and brand authenticity.

The result; either lost customers or more engaged customers. It depends how well you use AI.

We us AI to enhance our marketing, not replace it. Be transparent with your audience by staying human in your tone and keep creativity and branding at the heart of how you use it.

We have a culture of learning AI and by doing so, we know we’re ahead of the curve.

How much do you use AI in your business? If you need some help, let us know.