Why Your Business Needs Video Marketing in 2025
Have you noticed how many videos you see online? From quick tips on Instagram to detailed product reviews on YouTube, video is everywhere.
In this week’s Tuesday's Tutorial, we're diving into why video marketing is essential for your business. We'll look at the data and explore the rise of short-form video on platforms like TikTok and Instagram Reels.
Why Is Video a Must-Have for Your Business?
Plain text and images are still important, but video can build trust and gain a connection much faster.
Boosts Engagement: Viewers retain about 95% of a message when they watch it in a video, compared to just 10% when reading it in text. That's a huge difference in impact!
Builds Trust: Video allows you to show, not just tell. You can demonstrate a product, showcase your team or share a customer success story, helping potential customers feel like they know you before they even contact you.
Improves SEO: Google loves video. Websites that include video content are 53 times more likely to rank on the first page of search results because it keeps visitors on your site longer - a key signal that your page is high-quality.
The Rise of Short-Form Video: TikTok & Reels
The biggest shift in video marketing recently is the explosion of short-form content. These quick, bite-sized videos (typically 15-90 seconds) get straight to the point.
Platforms like TikTok and Instagram Reels have made this format king.
Why does it work so well for small businesses?
It's Authentic: Short-form video thrives on being real and unpolished. You don't need a Hollywood budget. A simple video shot on your phone can be incredibly effective.
It Grabs Attention: With busy schedules and short attention spans, these quick videos are perfect for conveying a key message fast. You can hook a viewer in the first three seconds.
It's Discoverable: The algorithms on TikTok and Reels are designed to push engaging content to new audiences. By using trending sounds or relevant hashtags, your video can be seen by thousands of potential local customers who don't even follow you yet.
Your 3-Step Plan to Get Started
Feeling inspired but not sure where to begin? Here’s a simple, actionable plan:
Start with Your Phone: Don't worry about fancy cameras. The smartphone in your pocket is all you need to record high-quality video.
Answer a Question: Think about the most common question you get from customers. Record a short, friendly video answering it. This is valuable, helpful content that positions you as an expert.
Show, Don't Tell: Film a quick behind-the-scenes look at your workspace, show how a product is made or introduce a member of your team. This humanises your brand and builds connection.
Ready to put this into practice? Let's brainstorm together, we'll help you craft a custom content plan for your business.
