The two numbers your business needs to know!

“Be The Right Club Today” was Hal Sutton’s famously spontaneous plea to his shot into the final Green of the Players Championship 25 years ago this week.

To help the non-golfers, each club has a number to help identify the limit of each club’s performance.

And that’s where the similarity is with Marketing…You Have to Know Your Numbers!!

MARKETING = ADVERTISING + NUMBERS!

To create effective advertising, there are two key numbers EVERY company needs to know.

1. How much is a customer worth to you?

2. How much does it cost to get that customer?

Knowing these numbers means you can be confident that you’re spending the right amount and not wasting money.

Never again will you be asked the question “Why are we spending so much on advertising?” without having a ‘shoot them down’ answer.

How many times have you been told to cut your marketing budget to save money? Well, without knowing how much a customer is worth and the amount required to get them, cutting your budget could be costing you a lot of money!

If the lifetime of a customer is worth £5000, how much would you spend to acquire that customer? £20? £100? £1000? £2000?

Hal Sutton knew his numbers and went on to beat Tiger Woods by one shot and won $1,080,000 because he knew his numbers!

If you want help to find your key numbers and what that means to your Marketing decisions, contact us today and we can set up a call.

#marketingstrategy #halsutton #marketingspend #tigerwoods #playerschampionship #businessgrowth #advertising #marketing