what makes a strong call to action

What makes a strong Call To Action?

Fuel for Thought
March 11, 2025•1 min read

What makes a strong CTA?

Welcome to this week’s #tuesdaystutorial 🎓

Every marketing Communication needs a crystal-clear Call To Action (CTA)!

 

Not just a clear CTA, NO! A Crystal-Clear CTA!! You must leave the audience with no doubt how you want them to interact with your communication:

 

There are three main options:

  • Gather Contact Details

  • Contact You

  • Book An Appointment

  • Buy an Offer

 

NEVER try to achieve more than one of these in any communication!

 

HOW?

Leave no room for confusion as to how you want them to interact with you. Keep it short, clear and action-oriented.

  • A Button

  • A Phone Number

  • A Form

  • Directions

You can however, use multiple methods of the above to encourage them to interact. Different people like to interact in different ways. Give the Prospect options.

If it fits to do so, Create Urgency and make your CTA stand out using bold colours, buttons or an eye-catching design.

 

At DPP, after 30 years of experience, we understand what works and can help you to generate more enquiries with outstanding CTA options. Start a conversation today! 

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