Stop Guessing Your Audience — Build a Buyer Persona Instead

Stop Guessing Your Audience — Build a Buyer Persona Instead

Understand your audience better. Speak their language. Market smarter.

Have you ever considered “who exactly are we trying to reach?”. If you have, this Tuesday Tutorial is for you.

A Buyer Persona is a semi-fictional representation of your ideal customer that matches a profile. It measures:

• Demographics

• Personality

• Preferences

• Pain Points

These measurements then create a character to help you visualise the person on the other side of your marketing efforts.

Why Are Buyer Personas So Valuable?

Buyer personas help you to:

• Target better and avoid wastage costs

• Tailor content to match their interests and behaviours

The chances are, you already have an idea of your regular customers. Depending on your product range, you may need to build two or three buyer personas.

For bigger businesses or B2B marketers, personas help segment your audience and speak directly to decision-makers depending on the campaign.

And don’t forget, negative personas are just as important. Identifying who you don’t want as a customer can help you to save your budget and improve campaign efficiency.

Next week, we’ll help you to build your Customer Persona. We’ll see you same place, same time next week.