The 5-point plan to craft a compelling marketing message

The 5-point plan to craft a compelling marketing message

(that actually connects)

Let’s be honest, a lot of marketing messages are too vague to stick - or even too pushy to convert!!

A compelling marketing message does one thing well — it speaks directly to your ideal customer’s needs, pain points and desires. It’s not just about what you offer; it’s about why they should care and why it’s important to them.

So, how do you get it right?

1. Start with your audience (not yourself)

Before you start, make sure you’re clear about who you want to talk to.

What problem is your target audience trying to solve? What outcome are they looking for?

The more specific your understanding, the more relevant your message becomes. If you’re not sure where to start, build a Buyer Persona – we have covered that already!

2. Lead with value

Nobody wants to be sold to — but everyone wants their life to be made easier, better, faster and more enjoyable.

Instead of saying:

“We are the best at X.”

Say:

“We help you [enter desired outcome] without [major frustration].”

It’s all about outcomes over features.

3. Use clear, confident language

Avoid jargon or buzzwords unless your audience speaks that language too.
Use words that are simple, direct and show you understand your prospect’s world.

✖ “We offer data-driven solutions to optimise your digital transformation journey.”
✔ “We help you gain more leads from your website — without killing your budget.”

4. Speak to emotion, not just logic

Even in B2B, people make decisions based on feelings.
Trust, safety, relief, success — tap into these motivators with empathy and authenticity.

Your audience won’t remember what you said, but they’ll remember how they felt.

Ask yourself:
How do I want them to feel?

5. End with a strong call to action

Once you’ve captured attention, don’t leave your audience hanging.
Tell them exactly what to do next and make it easy - Guess what? We’ve covered this subject before as well!

If you need help crafting messages that connect, convert and clearly show your value, contact us today and let’s start to build your clear messages straight way.